Fashion, however, features a massive power it holds as an industry. It’s working towards establishing each artist’s voice through the colors, styles, and patterns that they ideate and make. Fast Fashion seems to dim that individuality within the artist, promoting homogeneity and blindly following bland trends that the market condones ‘hip’, out of which most of those clothes find yourself in waste landfills, discarded. Within us, almost 85% of the waste in landfills consists of textile materials.
The fashion industry had been criticized frequently for its negligence towards our ecosystem. With being liable for 10% of all humanity’s carbon emissions, alongside being the second-largest consumer of water. This boils right down to individuals taking the ‘wear to discard’ approach ardently, taking an honest liking towards new outfits for each occasion, and garments being a disposable commodity.
‘Fast Fashion’ looms over the ecosystem sort of a grey cloud, constantly thundering over its balance. It’s an up to date term rightly described as a swoosh from the catwalk to retail stores. Fast Fashion thrives on production and consumption and strives to supply masses of consumers with the newest trends to ‘up their look’. Around 60% of cloth fibers utilized in today’s clothing are synthetics, and hence when these clothes find yourself in landfills as waste, they are doing not decay.
Now, the COVID-19 pandemic may be a time-sensitive construct, an invisible entity that has confined people to the four walls of their homes and given them time to reflect on their consumption patterns and greedy habits. While some fashion houses are still that specialize in ‘Tips and Tricks to seem your best during your Work From Home’, several specifically homegrown brands like Label Varsha, are focusing more on some real issues at hand, opening up conversations to new avenues that haven’t been touched before.
The Recycling and Reusing of Garments
They are talking about the recycling and reusing of garments, using fashion as art to market individuality. Keeping a faucet on the ‘sustainable’ aspect of the clothing they produce. Sustainable Fashion may be a fairly easy construct to navigate through, theoretically. However, in practice, it does convince be harder than the definition. It works towards curating clothes while respecting the social, cultural, ecological, and financial systems we are a neighborhood of. This works towards garnering ecological integrity and social justice.
As of today, various fashion brands are pushing their ‘Summer Collections’ to as far as October. To assist clear their inventory already stocked up. ‘Slow Fashion’ is growing in its importance. Massive losses are being felt in every business stream. However, problems like ‘Climate Change’ are still extremely real and is felt to an outsized extent, which they’re handling simultaneously.
Slowing down processes, taking care of the folks that work with you. And that specializes in the processes the maximum amount because the results are what’s important in uncertain times like these. Tons of homegrown brands have taken their offerings online. To lower the economic as well as brunt post lockdown. It’s an unfortunate situation we sit in, and that we try to figure towards creating a far better future altogether aspects.